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- Cover
- Title Page
- Copyright Page
- Contents
- Chapter 1 Ecommerce Analytics Creates Business Value and Drives Business Growth
- Chapter 2 The Ecommerce Analytics Value Chain
- Chapter 3 Methods and Techniques for Ecommerce Analysis
- Chapter 4 Visualizing, Dashboarding, and Reporting Ecommerce Data and Analysis
- Chapter 5 Ecommerce Analytics Data Model and Technology
- Chapter 6 Marketing and Advertising Analytics in Ecommerce
- Chapter 7 Analyzing Behavioral Data
- Chapter 8 Optimizing for Ecommerce Conversion and User Experience
- Chapter 9 Analyzing Ecommerce Customers
- Chapter 10 Analyzing Products and Orders in Ecommerce
- Chapter 11 Attribution in Ecommerce Analytics
- Chapter 12 What Is an Ecommerce Platform?
- Chapter 13 Integrating Data and Analysis to Drive Your Ecommerce Strategy
- Chapter 14 Governing Data and Ensuring Privacy and Security
- Chapter 15 Building Analytics Organizations and Socializing Successful Analytics
- Chapter 16 The Future of Ecommerce Analytics
- Bibliography
- Index
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