- 相关
- 目录
- 笔记
- 书签
更多相关文档
-
2020中考地理冲刺试题1完整篇.doc
星级： 5 页
-
2020公务员考试《行测》专项试题及答案1完整篇.doc
星级： 39 页
-
2020公务员考试行测《常识判断》专项试题1完整篇.doc
星级： 31 页
-
20204川公务员考试面试模拟试题（1）完整篇.doc
星级： 17 页
-
20204川公务员考试面试练习题（6）完整篇.doc
星级： 10 页
-
公务员考试经济常识练习
星级： 3 页
-
公务员考试：经济常识练习
星级： 5 页
-
[公务员考试]经济常识强化练习
星级： 8 页
-
2020中考生物2轮冲刺试题(1)完整篇.doc
星级： 21 页
- Cover
- LONG-TERM IMPACT OF MARKETING: A Compendium
- Copyright
- Dedication
- About the Author
- Contents
- Introduction
- 1 Market Response, Competitive Behavior, and Time-Series Analysis
- 2 Modeling Asymmetric Competition
- 3 Measuring the Long-Term Effects of Public Policy: The Case of Narcotics Use and Property Crime
- 4 The Persistence of Marketing Effects on Sales
- 5 Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability
- 6 The Category-Demand Effects of Price Promotions
- 7 The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity
- 8 New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
- 9 Competitive Reactions to Advertising and Promotion Attacks
- 10 Performance Regimes and Marketing Policy Shifts
- 11 The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
- 12 Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
- 13 The Direct and Indirect Effects of Advertising Spending on Firm Value
- 14 Consumer Attitude Metrics for Guiding Marketing Mix Decisions
- 15 Performance Growth and Opportunistic Marketing Spending
暂无笔记
选择文本，点击鼠标右键菜单，添加笔记
暂无书签
在左侧文档中，点击鼠标右键，添加书签
Long-Term Impact of Marketing
格式：PDF
页数：652
上传日期：2018-07-05 20:01:45
浏览次数：10
下载积分：3500
加入阅读清单
0%
